M.A. - Communication

Permanent URI for this collection

https://hdl.handle.net/10125/2026

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Recent Submissions

Now showing 1 - 10 of 137
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    Perpetuating Japanese New Year Traditions Through Place-Based Transmedia Storytelling
    (2024) Reed, Kristen Namba; Winter, Jenifer S.; Communication
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    FACTORS OF BRAND LOYALTY: KAKAO CASE STUDY
    (2024) Plummer, Avion; Kim, Ji young; Communication
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    THE SEXUALIZATION OF FEMALE ATHLETES’ BODIES AS PORTRAYED BY SOCIAL MEDIA
    (2023) Cowell, Chandler; Kim, Ji Young; Communication
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    Local Science for Tourists: Relaying the Importance of Regenerative Tourism Education in Hawaiʻi
    (University of Hawaii at Manoa, 2023) Salvador, Reanna; Kramer, Hanae; Communication
    This research focuses on the shift to regenerative tourism in Hawaiʻi. This project is based on three categories essential for this transition, as identified by Dredge (2022): mindset shift, systems change, and practice. To center the interests of Hawaiʻi residents within the local visitor industry, I examine the potential future of regenerative tourism education in Hawaiʻi while addressing ongoing resident concerns about overtourism and environmental damage. Acknowledging the need within the industry to better educate travelers on responsible tourism practices, this study provides insights and pilot materials that could help promote a Hawaiʻi-based model for regenerative tourism. Ultimately, this work aims to communicate the importance of fostering reciprocal relationships among tourism stakeholders.
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    Effective Communication In ROTC Battalion Operations: Strategies That Build Towards An Operative And Successful Reserve Officers’ Training Corps Battalion
    (University of Hawaii at Manoa, 2023) Massey-Torres, David Roy; Neo, Rachel L.; Communication
    The research in this thesis aims to identify the communication strategies contributing to effective team building in the Reserve Officers’ Training Corps (ROTC). Many elements are involved in communication processes, especially in the military, because of the elaborate structure of the organization. Effective communication regarding ROTC operations involves in-depth studies on the application of team building and cross-cultural communication of the participants involved in ROTC. Communication strategies are the core reasoning for this thesis on the important factors that aid in facilitating effective operations in ROTC. Four themes emerged as general communication strategies for team building: goal-oriented communication strategies, modes of communication, motivational communication strategies, and consensus building communication strategies. Five themes emerged as cross-cultural communication strategies for team building within the ROTC: actions that communicate inclusivity, visual/non-verbal communication, didactic communication, question asking, and by the book communication. Implications of study findings are discussed.
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    Small businesses use on social media to advocate CSR and relationship outcomes among stakeholders
    (University of Hawaii at Manoa, 2023) Corotan, Liza Marie C.; Kim, Ji Young; Communication
    The present study experimentally investigated the interactivity on social media platforms of small businesses in Hawaiʻi, specifically identifying which social media platforms businesses primarily use when they promote CSR activities and what kind of CSR strategies promote positive relationship outcomes (i.e. trust, loyalty, and transparency) with customers. Past research studies have identified helpful strategies for small businesses to implement in order to increase customers; However, the relationship outcomes with customers needed to be further researched. Small businesses in Hawaiʻi were chosen as primary participants to provide direct applicability to these businesses and hoping it can translate to other businesses as well. 13 small businesses in Hawaiʻi were interviewed online answering questions about the social media platforms in which they currently use and finding successful CSR activities that can be used as a guide to increase positive relationship outcomes with their customers. Findings concluded that Instagram is the most used platform among participants in which their personal experiences with social media and target audience influenced their decision to create their business an account. Sharing behind the scenes content such as product making, personal values, community outreach, and sustainable actions can help reach out to like-minded customers and build a strong connection with a small business. Findings related to the research questions emphasized humanizing their small business is vital to maintain and grow relationally with their customers. Since participants in this study were small businesses in the food and services and retail sector, expanding the research to restaurants and the hospitality industry may propose different CSR strategies to promote on social media.
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    Did You See That Post?: The Contribution of Instagram to Racial Injustice & Rebellious Communication
    (University of Hawaii at Manoa, 2023) Sison, Justine Kuna Hernando; Neo, Rachel L.; Communication
    For many years, social media platforms have been utilized as tools for political advocacy and social activism, particularly by people who have experienced racial injustice. This was made apparent once more in 2020, when George Floyd, an unarmed Black man, was killed by a White Minneapolis police officer, culminating in massive protests that illustrated the influence and strength of these platforms. Using a close-ended survey, this study aims to examine how Instagram contributes to rebellious communication and social movements against racial injustice. Specifically, this study augments the current understanding of rebellious communication through the following theoretical lenses: Stuart Hall’s Theory of Message Reception (Hall, 1993), Situation Theory of Problem Solving (Kim et al., 2021), Social Identity of Model of Collective Action (Van Zomeren et al., 2008), and Contact Hypothesis (Pettigrew & Tropp, 2005). One of the major findings from this study was that the number of direct encounters with people who have experienced racial injustice predicted high levels of engagement in rebellious communication on Instagram, participation in protests against racial injustice, and support for laws and policies that promote racial equality. This finding is somewhat in line with previous research that direct encounters with people who have experienced racial injustice are a learning experience for individuals. However, another significant finding that ran counter to expectations is that the level of exposure to racial injustice content was not a major influence.