FARMERS’ INFORMATION-SEEKING DURING THE GLOBAL COVID-19 PANDEMIC: CASE STUDY OF HAWAI’I KUNIA LOA RIDGE FARMLANDS
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2023
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This research study explores the use of smartphones in Kunia Loa Ridge Farmlands (KLRF) in Hawai’i during the global COVID-19 pandemic. The study uses face-to-face in-depth interviews. Uses and Gratification Theory illustrates how KLRF farm workers use smartphones to follow social media, build social networking, and seek work-related information. Analysis of all the collected qualitative data indicates that the smartphone is being used for multiple purposes, including entertainment, finance, safety, and security by KLRF farm workers and owners. Particularly, KLRF farm workers and farm workers use different forms of smartphone media to relax by reading their daily news, playing games, and listening to music. There is potential for KLRF to become a sustainable industry for the State of Hawai’i, as seen through the lens of the Internet of Things (IoT) and Information and Communication Technologies (ICT), by using smartphones as a medium.
Keywords: smartphone, smart farm, automation, uses of technology, communication
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Technical communication, Agriculture, agriculture, automation, communication, smart farm, smartphone, uses of technology
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41 pages
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