Case Study: Impact of the Physical Web and BLE Beacons

Abstract

The Physical Web is a project announced by Google’s Chrome team that provides a framework to discover “smart” physical objects (e.g. vending machines, classroom, conference room, cafeteria, bus stop etc.) and interact with specific, contextual content without having to resort to downloading a specific app. A common app such as the open source and freely available Physical Web app on the Google Play Store or the BKON Browser on the Apple App Store, can access nearby beacons