What Is Digital Organizational Culture? Insights From Exploratory Case Studies

Abstract

Whilst Information Systems research has focused on how products, processes, and organizations have to be transformed in the digital age, we know little about how and why the organizational culture of firms needs to be -˜digitalized’. Drawing on the organizational culture model by Edgar Schein, we analyze data from eleven cases across various industries to identify the facets of digitalizing firms’ organizational cultures. Specifically, we explore their Artifacts, Espoused Beliefs and Values, and Underlying Assumptions. Our study contributes by delineating a -˜digital organizational culture’ that underpins the motivation for firms to digitalize.