Please Mind the Stress: The Influence of Technostress on Mindset-Driven Sustainable Consumption in an Online Shopping Context

Date
2022-01-04
Authors
Schumacher, Katharina
Peters, Leonore
Feste, Jasmin
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
Ending Page
Alternative Title
Abstract
Though reportedly aware, the importance of sustainability is not reflected in consumers’ consumption behavior. Existing research excludes both the concept of mindset as a driver for sustainable consumption and the diminishing effect of stress on this relationship. We close this gap by examining how a growth mindset indirectly affects consumers’ sustainable purchase decisions, mediated by the preference for sustainable products, and the influence of technostress in an experimental online shopping scenario. Results based on 121 participants show a positive indirect effect of growth mindset on consumers’ sustainable product choice, mediated by their general preference for sustainable products, while technostress has a negative moderating effect on the relationship between preference for and choice of sustainable products. Our study contributes to the e-commerce and consumer psychology literature and extends research by showing how external influences disrupt the purchase decision of consumers who are usually inclined towards purchasing sustainable products under non-invasive conditions.
Description
Keywords
Behavioral Economics in the Digital Economy: Digital Nudging and Interface Design, decision making, e-commerce, mindset, sustainable consumption, technostress
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 55th Hawaii International Conference on System Sciences
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.