The Influence of Situation-Dependent Factors on Mobile Shopping Usage

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dc.contributor.authorWolf, Larissa
dc.contributor.authorBick, Markus
dc.contributor.authorKummer, Tyge-F.
dc.date.accessioned2016-12-29T01:34:47Z
dc.date.available2016-12-29T01:34:47Z
dc.date.issued2017-01-04
dc.description.abstractAlthough situations influence the use of a technology, this field has been largely neglected in mobile shopping. Therefore, this paper aims to identify situational factors impacting on the intention to use a mobile device for actual purchase transactions, as actual purchases were found to be the least adapted shopping activity conducted via mobile devices. This study contributes to the field of mobile shopping behavior by being the first to simultaneously investigate the influence of various situational factors on the intention to shop mobile. Based on Belk’s five categories of situational factors, we perform a conjoint analysis to explore the relevance of different situational characteristics for low and high involvement products. The results indicate that particularly the product price, the internet connection, and the mobile shop layout determine mobile shopping behavior. Practical actions to strengthen the mobile channel and increase consumers’ intentions to purchase via mobile devices, can be derived from the findings.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2017.504
dc.identifier.isbn978-0-9981331-0-2
dc.identifier.urihttp://hdl.handle.net/10125/41664
dc.language.isoeng
dc.relation.ispartofProceedings of the 50th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectConjoint analysis
dc.subjectmobile commerce
dc.subjectmobile shopping
dc.subjectsituational factors
dc.titleThe Influence of Situation-Dependent Factors on Mobile Shopping Usage
dc.typeConference Paper
dc.type.dcmiText

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