ATTITUDES OF TOURISTS TO PURCHASING ORGANIC COTTON IN HAWAI’I

Date
2012-07-17
Authors
Lin, Shu-Hwa
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This research examined the consumption patterns and attitude of Hawai’i tourists to organic cotton. Data were collected from face-to-face structured interviews of 158 tourists in the Hawai’i market. Data were analyzed with descriptive statistics and Chi-square tests to provide additional information about the association of variables. Significant associations were found between organic cotton ownership and organic eco-literacy and being active in protecting the environment. Significant ethnic differences were found in willingness to pay a higher price for organic cotton items. The results may assist organic product marketers
Description
Keywords
Organic cotton; organic consumer
Citation
Rights
Access Rights
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.