ATTITUDES OF TOURISTS TO PURCHASING ORGANIC COTTON IN HAWAI’I
Date
2012-07-17
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Abstract
This research examined the consumption patterns and attitude of Hawai’i tourists to organic cotton. Data were collected from face-to-face structured interviews of 158 tourists in the Hawai’i market. Data were analyzed with descriptive statistics and Chi-square tests to provide additional information about the association of variables. Significant associations were found between organic cotton ownership and organic eco-literacy and being active in protecting the environment. Significant ethnic differences were found in willingness to pay a higher price for organic cotton items. The results may assist organic product marketers
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Organic cotton; organic consumer
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13 pages
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CC0 1.0 Universal
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