Lin, Shu-Hwa
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Item Dye for two tones: The story of sustainable mud-coated silk(2012-07-17) Lin, Shu-HwaJia¯o-chou and Xiang-yun-sha¯ are two types of Chinese silks that use eco-friendly vegetable dyeing and iron-rich mudcoated techniques to create a unique texture and two-tone color—shiny black on one side and reddish brown on the other. Mud-coated silks, which have been around since the fifth century, are making a comeback in the fashion world as high-end, luxury textiles.Item ATTITUDES OF TOURISTS TO PURCHASING ORGANIC COTTON IN HAWAI’I(2012-07-17) Lin, Shu-HwaThis research examined the consumption patterns and attitude of Hawai’i tourists to organic cotton. Data were collected from face-to-face structured interviews of 158 tourists in the Hawai’i market. Data were analyzed with descriptive statistics and Chi-square tests to provide additional information about the association of variables. Significant associations were found between organic cotton ownership and organic eco-literacy and being active in protecting the environment. Significant ethnic differences were found in willingness to pay a higher price for organic cotton items. The results may assist organic product marketers