American public relations in the Middle East : perceptions of Middle Eastern bloggers toward American campaigns
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2008
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Abstract
Public relations is becoming a vital component in the development of relationships between nations because of our global community. This study looks to the Middle Eastern blogging community to examine members perceptions of American-based public relations efforts throughout the Middle East. More specifically, it uses a Delphi-type method to examine whether American public relations efforts have moved beyond a basic awareness of campaigns and whether these participants perceive these campaigns are beneficial. The study also seeks to discover campaign characteristics that are deemed important by the participants.
Description
Thesis (M.A.)--University of Hawaii at Manoa, 2008.
Includes bibliographical references (leaves 80-82).
82 leaves, bound 29 cm
Includes bibliographical references (leaves 80-82).
82 leaves, bound 29 cm
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Theses for the degree of Master of Arts (University of Hawaii at Manoa). Communication; no. 3507
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