Instagram's Impact on Intention to Adopt Zero-Waste Behaviors

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dc.contributor.advisor Winter, Jenifer S.
dc.contributor.author Young, Laura
dc.contributor.department Communication
dc.date.accessioned 2022-03-03T19:54:13Z
dc.date.available 2022-03-03T19:54:13Z
dc.date.issued 2021
dc.description.degree M.A.
dc.identifier.uri http://hdl.handle.net/10125/81625
dc.subject Communication
dc.subject Sustainability
dc.subject consumer behavior
dc.subject Instagram
dc.subject social media
dc.subject Theory of Planned Behavior
dc.subject zero-waste
dc.title Instagram's Impact on Intention to Adopt Zero-Waste Behaviors
dc.type Thesis
dcterms.abstract Zero-waste, a term that can be used to describe a lifestyle, behaviors, or products that produce little to no waste, has been increasing in popularity over the last five years. Due to an increase of awareness surrounding environmental sustainability and climate change, some individuals have become more mindful of their waste production and other behaviors that impact the environment. Although many big corporations as well as individuals still use and promote single-use products and product materials that are not recyclable, reusable, compostable, or biodegradable, zero-waste practitioners have started a movement that continues to gain traction—especially on social media. To better understand how social media strategies influence people to adopt zero-waste behaviors, this survey of questions regarding zero-waste attitudes and Instagram use examined behavioral determinants on Instagram and how they impact people’s intention to behave. Results from the study show that attitudes toward zero-waste content on Instagram, perception of peers’ attitudes toward zero-waste content, and perception of ability to share zero-waste content on Instagram are all positively associated with intentions to adopt zero-waste behaviors. Findings from this study may be helpful in better understanding how to motivate individual to adopt environmental sustainability practices.
dcterms.extent 57 pages
dcterms.language en
dcterms.publisher University of Hawai'i at Manoa
dcterms.rights All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
dcterms.type Text
local.identifier.alturi http://dissertations.umi.com/hawii:11197
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