Instagram's Impact on Intention to Adopt Zero-Waste Behaviors
Date
2021
Authors
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Narrator
Transcriber
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
Ending Page
Alternative Title
Abstract
Zero-waste, a term that can be used to describe a lifestyle, behaviors, or products that produce little to no waste, has been increasing in popularity over the last five years. Due to an increase of awareness surrounding environmental sustainability and climate change, some individuals have become more mindful of their waste production and other behaviors that impact the environment. Although many big corporations as well as individuals still use and promote single-use products and product materials that are not recyclable, reusable, compostable, or biodegradable, zero-waste practitioners have started a movement that continues to gain traction—especially on social media. To better understand how social media strategies influence people to adopt zero-waste behaviors, this survey of questions regarding zero-waste attitudes and Instagram use examined behavioral determinants on Instagram and how they impact people’s intention to behave. Results from the study show that attitudes toward zero-waste content on Instagram, perception of peers’ attitudes toward zero-waste content, and perception of ability to share zero-waste content on Instagram are all positively associated with intentions to adopt zero-waste behaviors. Findings from this study may be helpful in better understanding how to motivate individual to adopt environmental sustainability practices.
Description
Keywords
Communication, Sustainability, consumer behavior, Instagram, social media, Theory of Planned Behavior, zero-waste
Citation
Extent
57 pages
Format
Geographic Location
Time Period
Related To
Related To (URI)
Table of Contents
Rights
All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Rights Holder
Local Contexts
Collections
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.