Intercultural Communication and Real Estate in Hawai'i - Cross-Cultural Relationships Amongst Real Estate Agents and with their Client(s)
Intercultural Communication and Real Estate in Hawai'i - Cross-Cultural Relationships Amongst Real Estate Agents and with their Client(s)
Date
2020
Authors
Barrett, Anna Susan
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Kramer, Hanae
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Communication
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Abstract
This qualitative study investigates the ways in which American and Japanese real estate agents’ clients in Hawai'i associate with the five cultural dimensions of individualism versus collectivism, power distance, masculinity versus femininity, uncertainty avoidance and long-term versus short-term orientation as explained by Geert Hofstede. The study seeks an understanding of the influences (or not) that these dimensions have on clients’ decisions affect the relationship with their real estate agent and the quality of the real estate transaction. The research focuses on the question “How do American real estate agents in Hawai'i conduct successful communication in a transaction with Japanese real estate agents and his or her client(s)” and “How do Japanese real estate agents living in Hawai'i conduct successful communication in a transaction with American real estate agents and their client(s)?” This study seeks to establish new knowledge on the influence on these dimensions so as to provide real estate agents in Hawai'i with information that can positively impact the transactions that real estate agents have with Japanese and American real estate agents and their clients in Hawai'i. Results found that the level to which American and Japanese clients associated with the various dimensions varied depending on a variety of external factors not associated with the five cultural dimensions.
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Communication,
Hawaii,
Intercultural Business,
Intercultural Communication,
Real Estate
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65 pages
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