Initiating a Smart Tourism Ecosystem: A Public Actor Perspective

Jansson, Jesper
Johansson, Oscar
Roshan, Maryam
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Smart tourism ecosystems are an emerging phenomenon; however, how these ecosystems are initiated by city actors is under-explored in the existing literature. In this paper, we conduct a qualitative case study to investigate the initiation of a de novo smart tourism ecosystem in the City of Gothenburg—the European capital of smart tourism 2020. Göteborg & Co, as a public organization, is initiating a digital Destination Data Platform (DDP) as the core of its tourism ecosystem and is working on involving non-focal actors to shape the surrounding ecosystem. Our findings extend the existing research on innovation ecosystems by highlighting a hybrid public-private focal actor in the smart tourism ecosystem. We also underline how a public focal actor leverages its unique public position and legal obligations to involve non-focal actors and orchestrating the ecosystem. Finally, we suggest a conceptual model for a smart tourism ecosystem focusing on the place and purpose of control points.
Smart and Connected Cities and Communities, digital platform, ecosystem, public-private partnership, public value, smart tourism
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