Understanding the Review Bombing Phenomenon in Movies and Television

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dc.contributor.authorSchuff, David
dc.contributor.authorMudambi, Susan
dc.contributor.authorWang , Mei-Xian
dc.date.accessioned2023-12-26T18:36:02Z
dc.date.available2023-12-26T18:36:02Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2023.036
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other5d8b0b3e-fa4a-4880-9171-c4f05aee4b42
dc.identifier.urihttps://hdl.handle.net/10125/106411
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCollaboration Ecosystems
dc.subjectbombed index
dc.subjectcollective trolling
dc.subjectentertainment
dc.subjectonline reviews
dc.subjectreview bombing
dc.titleUnderstanding the Review Bombing Phenomenon in Movies and Television
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractReview bombing, where users post many negative reviews to lower a product’s rating, is a phenomenon that has become an increasingly prevalent problem in the entertainment industry and garnered significant attention in the popular press. These reviews are characterized by inflammatory language over a social, cultural, or political issue related to the product, and are less about the quality of the product itself. Using a dataset of 3232 reviews from Metacritic.com, we find evidence that review-bombed products have a high expert/user score gap, high review polarity, high negative imbalance, and evidence of collective action, compared with a paired set of non-bombed products. Specifically, we find evidence of collective trolling, as bombed product reviews are 20% shorter, but have 83% more negative emotion, 25% more anger, and 130% more controversial words. We provide several avenues for future research on review bombing.
dcterms.extent9 pages
prism.startingpage299

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