Vertical Integration of Digital Platforms in the Agricultural Industry
Vertical Integration of Digital Platforms in the Agricultural Industry
dc.contributor.author | Saroniemi, Roni | |
dc.contributor.author | Koskinen, Kari | |
dc.contributor.author | Tuunainen, Virpi | |
dc.date.accessioned | 2021-12-24T18:21:35Z | |
dc.date.available | 2021-12-24T18:21:35Z | |
dc.date.issued | 2022-01-04 | |
dc.description.abstract | Vertical integration is a strategic option for a company that aims to have direct control over its value chain. With regards to digital platforms, vertical integration as a strategy is, to an extent, paradoxical, since platforms’ operating models are largely based on external actors with whom the platform owners have only an arm’s-length relationship. Many large digital platform companies have pursued vertical integration and research has been conducted on the subject, yet it is often industry-agnostic and focuses on large digital platform companies. We sought to identify the vertical integration strategies of digital platforms in the agricultural industry, as well as understand the firm- and industry-level drivers behind them. The results showed that these drivers impact vertical integration of digital platforms, which occurs along the value chain of a platform’s user groups and not solely along that of the platform. Furthermore, digitalization and data open new avenues for vertical integration. | |
dc.format.extent | 10 pages | |
dc.identifier.doi | 10.24251/HICSS.2022.816 | |
dc.identifier.isbn | 978-0-9981331-5-7 | |
dc.identifier.uri | http://hdl.handle.net/10125/80156 | |
dc.language.iso | eng | |
dc.relation.ispartof | Proceedings of the 55th Hawaii International Conference on System Sciences | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | Managing the Dynamics of Platforms and Ecosystems | |
dc.subject | agriculture industry | |
dc.subject | digital platforms | |
dc.subject | strategy | |
dc.subject | vertical integration | |
dc.title | Vertical Integration of Digital Platforms in the Agricultural Industry | |
dc.type.dcmi | text |
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