Converting Pirates through Participative Schemes for Digital Goods: Exploring “Pay What You Want” and Persuasive Computing in Online Music

Abstract

This study looks at how social factors can be leveraged to dissuade online piracy in digital This study leverage persuasive computing to influence consumers' decision making process regarding their acquisition of online music and seeks to identify how different persuasive techniques can, in a pay way you want context, anchor the consumers' reference price to an amount significantly different from 0.