FARMERS’ INFORMATION-SEEKING DURING THE GLOBAL COVID-19 PANDEMIC: CASE STUDY OF HAWAI’I KUNIA LOA RIDGE FARMLANDS

Simple item page
dc.contributor.advisorKim, Ji Young
dc.contributor.authorAlmazan, Winlove
dc.contributor.departmentCommunication
dc.date.accessioned2024-03-11T22:20:13Z
dc.date.available2024-03-11T22:20:13Z
dc.date.issued2023
dc.description.degreeM.A.
dc.identifier.urihttps://hdl.handle.net/10125/108018
dc.subjectTechnical communication
dc.subjectAgriculture
dc.subjectagriculture
dc.subjectautomation
dc.subjectcommunication
dc.subjectsmart farm
dc.subjectsmartphone
dc.subjectuses of technology
dc.titleFARMERS’ INFORMATION-SEEKING DURING THE GLOBAL COVID-19 PANDEMIC: CASE STUDY OF HAWAI’I KUNIA LOA RIDGE FARMLANDS
dc.typeThesis
dcterms.abstractThis research study explores the use of smartphones in Kunia Loa Ridge Farmlands (KLRF) in Hawai’i during the global COVID-19 pandemic. The study uses face-to-face in-depth interviews. Uses and Gratification Theory illustrates how KLRF farm workers use smartphones to follow social media, build social networking, and seek work-related information. Analysis of all the collected qualitative data indicates that the smartphone is being used for multiple purposes, including entertainment, finance, safety, and security by KLRF farm workers and owners. Particularly, KLRF farm workers and farm workers use different forms of smartphone media to relax by reading their daily news, playing games, and listening to music. There is potential for KLRF to become a sustainable industry for the State of Hawai’i, as seen through the lens of the Internet of Things (IoT) and Information and Communication Technologies (ICT), by using smartphones as a medium. Keywords: smartphone, smart farm, automation, uses of technology, communication
dcterms.extent41 pages
dcterms.languageen
dcterms.publisherUniversity of Hawai'i at Manoa
dcterms.rightsAll UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
dcterms.typeText
local.identifier.alturihttp://dissertations.umi.com/hawii:11923

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Almazan_hawii_0085O_11923.pdf
Size:
278.52 KB
Format:
Adobe Portable Document Format
Download

Collections

M.A. - Communication