Unlocking Value: Exploring Use Cases on Contributing Digital Resources between Companies

Abstract

Contributing digital resources (CDR) is an emerging process that enables companies to capitalize on their digital resource investments by positioning them as value propositions. These value propositions can then be used to meet the needs of integrating companies. CDR can help companies to adapt based on changing market conditions by integrating digital resources from contributing companies instead of developing these resources themselves. An example of such CDR is the collaboration between Stripe and AirWallet, where Stripe has positioned their payment processing digital resource to AirWallet, so that it can be integrated into their mobile wallet platform to facilitate seamless payment experiences. This paper explores how value is created when companies contribute digital resources to meet the needs of other companies. Using resource-based view theory, we conceptualize the dimensions of value by describing the value proposition positioning and leveraging strategy. Through four illustrative case studies, we examine contributions of digital resources in collaborations, proposing a theoretical framework and testing it empirically.