Conceptualizing the Value Co-Destruction Process for Service Systems: Literature Review and Synthesis

Date
2017-01-04
Authors
Lintula, Juuli
Tuunanen, Tuure
Salo, Markus
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Abstract
This study conceptualizes the notion of value co-destruction by reviewing and synthesizing the scattered and scarce value co-destruction literature in interdisciplinary fields. Building on our synthesis, we outline a conceptual framework for the value co-destruction process consisting of three interrelated categories of key concepts. Our framework helps in identifying, analyzing and rectifying unwanted outcomes of a service process and highlighting the dynamic nature of value co-destruction in service systems.
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Keywords
co-creation, co-destruction, service, value
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