Identity Projection Strategies for Non-Focal Actors in Digital Ecosystems Liu, Shiyuan Henfridsson , Ola Nandhakumar, Joe 2021-12-24T18:20:08Z 2021-12-24T18:20:08Z 2022-01-04
dc.description.abstract In digital ecosystems, non-focal actors cannot survive without working on the identity of their apps. The identity expresses what the app is about to customers. However, it also projects an image of the role of the non-focal actor in the larger ecosystem. Such identity projection is relevant for managing the relationship with focal actors of the digital ecosystem. We outline and test three strategies for identity projection (identity conformity, identity differentiation, and identity refinement). Using panel data of social networking applications in the iOS appStore in China between 2014 and 2019, we investigate the influence of non-focal actors’ identity projection on their survival in digital ecosystems. Our result shows significantly increased app survival for those who actively pursue the identity projection strategies in three directions. Thus, we shed light on the role of platform identity in navigating platform competition in the digital age when participation across ecosystems becomes compulsory for every digital business.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2022.799
dc.identifier.isbn 978-0-9981331-5-7
dc.language.iso eng
dc.relation.ispartof Proceedings of the 55th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Integration to Digital Platforms and Infrastructures
dc.subject digital business strategy
dc.subject non-focal actors
dc.subject platform ecosystems
dc.subject platform identity
dc.subject survival analysis
dc.title Identity Projection Strategies for Non-Focal Actors in Digital Ecosystems
dc.type.dcmi text
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