Identification of a niche market for 3D nanoforest using systematic market research and competitive business analysis
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2007-05
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University of Hawaii at Manoa
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Nanotechnology! Oceanit, Hawaii's premier scientific engineering firm has decided to venture into this newfound opportunity that promises enormous potential for a myriad of applications in diverse fields. They are in the process of identifying a niche market for their prototype 3D Nanoforest, which could to be the next generation Carbon/Graphite. In this study, comprehensive market research and competitive business analysis was conducted to identity and validate the niche market. The entire research project was under the personal guidance of Mr. Ian Kitajima, Marketing Manager at Oceanit Inc.
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iv, 39 pages
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Theses for the degree of Master of Business Administration (University of Hawaii at Manoa). Business Administration; no. 59
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