Organizational Identity in the Digital Era

dc.contributor.author Hund, Axel
dc.contributor.author Wagner, Heinz-Theo
dc.contributor.author Beimborn, Daniel
dc.contributor.author Weitzel, Tim
dc.date.accessioned 2021-12-24T18:24:04Z
dc.date.available 2021-12-24T18:24:04Z
dc.date.issued 2022-01-04
dc.description.abstract The perception of an organization is largely based on its identity, which determines how it is expected to act. Yet, digital technology often creates situations where organizations experience conflicting demands from different stakeholders. Over time, organizations are therefore forced to take actions that may not be consistent with their identity and mission, and must find ways to pursue multiple - sometimes conflicting - goals simultaneously. Our study examines how organizations frame their identity and discusses how different framings may help addressing different needs while remaining consistent with the initial identity. Our findings allow us to contribute to extant literature by: (1) Identifying differences in the framing of organizational identities with regard to focus on Purpose, Strategic Boundaries, Value Propositions, and Value Statements. (2) Discussing the implications of our findings for the current literature dealing with the "identity-challenging" nature of digital technology. (3) Outlining promising research questions for future research.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2022.846
dc.identifier.isbn 978-0-9981331-5-7
dc.identifier.uri http://hdl.handle.net/10125/80186
dc.language.iso eng
dc.relation.ispartof Proceedings of the 55th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Socio-technical Issues in Organizational Information Technologies
dc.subject organizational identity
dc.subject mission statement
dc.subject digital innovation
dc.subject digital transformation
dc.title Organizational Identity in the Digital Era
dc.type.dcmi text
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