How Individual Technology Propensities and Organizational Culture Influence B2B Customer’s Behavioral Intention to Use Digital Services at Work?

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dc.contributor.author Hallikainen, Heli
dc.contributor.author Paesbrugghe, Bert
dc.contributor.author Laukkanen, Tommi
dc.contributor.author Rangarajan, Deva
dc.contributor.author Gabrielsson, Mika
dc.date.accessioned 2016-12-29T01:43:50Z
dc.date.available 2016-12-29T01:43:50Z
dc.date.issued 2017-01-04
dc.description.abstract This study examines how individuals’ technology readiness in conjunction with organizational culture impacts on B2B customers’ behavioral intention toward using digital services in their procurement processes. We test our hypotheses with 755 B2B customers of a large Finnish supplier of furniture and interior solutions. We find that the propensity of individuals towards the use of technology, measured by the technology readiness of the buyers, has a significant effect on the behavioral intention toward using digital services at work. In addition, the customer organization’s strategic emphasis – cost containment and revenue enhancement – have significant effects, while coping resources – task control and organizational support – do not affect the buyers’ behavioral intention to use digital services in their procurement processes. \ \
dc.format.extent 9 pages
dc.identifier.doi 10.24251/HICSS.2017.552
dc.identifier.isbn 978-0-9981331-0-2
dc.identifier.uri http://hdl.handle.net/10125/41718
dc.language.iso eng
dc.relation.ispartof Proceedings of the 50th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Technology readiness
dc.subject Organizational culture
dc.subject B2B customers
dc.subject Digital Services
dc.subject Procurement
dc.title How Individual Technology Propensities and Organizational Culture Influence B2B Customer’s Behavioral Intention to Use Digital Services at Work?
dc.type Conference Paper
dc.type.dcmi Text
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