Digital Entrepreneurship and Business Innovation: A Simplified Model to Understand On-Demand Service Innovation

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dc.contributor.author Kim, Yong Jin
dc.contributor.author Passerini, Katia
dc.contributor.author Yun, Bo Seong
dc.contributor.author Kim, Ahyun
dc.date.accessioned 2023-12-26T18:46:50Z
dc.date.available 2023-12-26T18:46:50Z
dc.date.issued 2024-01-03
dc.identifier.isbn 978-0-9981331-7-1
dc.identifier.other e2bc544d-98e0-4139-91d4-4ee5c3b8cc22
dc.identifier.uri https://hdl.handle.net/10125/107039
dc.language.iso eng
dc.relation.ispartof Proceedings of the 57th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Innovation and Entrepreneurship: Theory and Practice
dc.subject business innovation
dc.subject digital entrepreneurship
dc.subject digital orientation
dc.subject entrepreneurial orientation
dc.subject on-demand service innovation
dc.title Digital Entrepreneurship and Business Innovation: A Simplified Model to Understand On-Demand Service Innovation
dc.type Conference Paper
dc.type.dcmi Text
dcterms.abstract As digital technologies continue to accelerate the complexity and diversity of customer demands to an unprecedented degree, companies small and large are pursuing business innovation strategies to cope with the challenge. This empirical study focuses on understanding the factors that contribute to business improvement, and specifically on-demand service innovation. The study results show that digital entrepreneurship, a precursor of digital transformation, plays a key role in on-demand service innovation through variables such as entrepreneurial orientation and digital orientation. While a larger number of complex independent and control variables may also impact on-demand service innovation, herein we focus on a simplified model. The goal of this study is to understand if digital entrepreneurship impacts business innovation through on-demand service innovation. In the analysis of the control variables, we find that the existence of a person in charge of the digital transformation (a digital entrepreneur or a chief digital officer) influences service innovation and ultimately, and indirectly through annual sales growth, it influences firm performance.
dcterms.extent 10 pages
prism.startingpage 5449
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