Gender (In)Consistent Communication via Social Media and Hireability: An Exploratory Study Brouer, Robyn Stefanone, Michael Badawy, Rebecca Egnoto, Mike 2016-12-29T00:53:45Z 2016-12-29T00:53:45Z 2017-01-04
dc.description.abstract Using social media in employee selection processes is relatively new behavior that raises many important questions. Although managers report using sites like Facebook to review applicants, little is known about how these sites influence assessments of those candidates. This exploratory study reports on an experiment designed to evaluate competing hypotheses regarding (in)consistent gender norm-based communication on Facebook and subsequent attraction and hiring decisions. All participants were required to have been responsible for actual hiring decisions during their careers. Surprisingly, results are in contrast to research on the selection process and show that feminine-style communication on Facebook is perceived as most attractive and hirable. However, masculine communication is perceived as least attractive and hirable. This effect was consistent regardless of applicant gender. Practical implications, strengths, limitations, and directions for future research are discussed.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2017.269
dc.identifier.isbn 978-0-9981331-0-2
dc.language.iso eng
dc.relation.ispartof Proceedings of the 50th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Social Media
dc.subject Gender
dc.subject Hireability
dc.subject Selection
dc.title Gender (In)Consistent Communication via Social Media and Hireability: An Exploratory Study
dc.type Conference Paper
dc.type.dcmi Text
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