Associations Between Watching Korean Dramas and Single Vienamese Women's Relationship Satisfaction and Commitment: An Interpretation Using Cultivation Theory.
Associations Between Watching Korean Dramas and Single Vienamese Women's Relationship Satisfaction and Commitment: An Interpretation Using Cultivation Theory.
Date
2017-05
Authors
Nguyen, Thang T.
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Communication
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The present study sought to investigate the link between single Vietnamese women’s
exposure to South Korean dramas and their relationship satisfaction and commitment. Data were
analyzed from a survey of 61 individuals. The results demonstrated a moderate but statistically
significant relationship between exposure to South Korean dramas and single Vietnamese
women’s relationship satisfaction and commitment, even after controlling for demographic
variables. Further, the results suggested that the main relationship was also moderated by
viewers’ perceived realism of television. Theoretical implications were discussed.
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Cultivation analysis,
Korean dramas,
relationship commitment,
relationship satisfaction
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