Associations Between Watching Korean Dramas and Single Vietnamese Women's Relationship Satisfaction and Commitment: An Interpretation Using Cultivation Theory

Abstract

The present study sought to investigate the link between single Vietnamese women’s exposure to South Korean dramas and their relationship satisfaction and commitment. Data were analyzed from a survey of 61 individuals. The results demonstrated a moderate but statistically significant relationship between exposure to South Korean dramas and single Vietnamese women’s relationship satisfaction and commitment, even after controlling for demographic variables. Further, the results suggested that the main relationship was also moderated by viewers’ perceived realism of television. Theoretical implications were discussed.