Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/79530

Designing Gamification for Sustainable Employee Behavior: Insights on Employee Motivations, Design Features and Gamification Elements

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Title:Designing Gamification for Sustainable Employee Behavior: Insights on Employee Motivations, Design Features and Gamification Elements
Authors:Krath, Jeanine
Morschheuser, Benedikt
Von Korflesch, Harald
Keywords:Gamification
csr
employee behavior
gamification
sustainability
show 1 moreuser-centered design
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Date Issued:04 Jan 2022
Abstract:Encouraging sustainable employee behavior is critical for companies in the face of increasing societal pressure towards sustainability. While gamification has been shown to influence employee behavior effectively, current attempts to design gamification for sustainability in the workplace largely neglect the importance of understanding personal factors and contextual characteristics. This work explores employees' motivations for sustainable behavior and expectations for design features through in-depth interviews with 27 employees from different SMEs. Our results show that many employees tend to be egoistically motivated, suggesting the design of appropriate narratives and individualistic-oriented design features. Employees expected utilitarian, hedonistic, and social design features that primarily serve to support them in achieving personal sustainability goals while highlighting that gamification at work should also integrate seamlessly with existing work routines. We contribute to gamification design research by discussing the particularities of the workplace sustainability context and shedding new light on involving users in gamification design.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/79530
ISBN:978-0-9981331-5-7
DOI:10.24251/HICSS.2022.198
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Gamification


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