Designing Gamification for Sustainable Employee Behavior: Insights on Employee Motivations, Design Features and Gamification Elements

dc.contributor.authorKrath, Jeanine
dc.contributor.authorMorschheuser, Benedikt
dc.contributor.authorVon Korflesch, Harald
dc.date.accessioned2021-12-24T17:31:16Z
dc.date.available2021-12-24T17:31:16Z
dc.date.issued2022-01-04
dc.description.abstractEncouraging sustainable employee behavior is critical for companies in the face of increasing societal pressure towards sustainability. While gamification has been shown to influence employee behavior effectively, current attempts to design gamification for sustainability in the workplace largely neglect the importance of understanding personal factors and contextual characteristics. This work explores employees' motivations for sustainable behavior and expectations for design features through in-depth interviews with 27 employees from different SMEs. Our results show that many employees tend to be egoistically motivated, suggesting the design of appropriate narratives and individualistic-oriented design features. Employees expected utilitarian, hedonistic, and social design features that primarily serve to support them in achieving personal sustainability goals while highlighting that gamification at work should also integrate seamlessly with existing work routines. We contribute to gamification design research by discussing the particularities of the workplace sustainability context and shedding new light on involving users in gamification design.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2022.198
dc.identifier.isbn978-0-9981331-5-7
dc.identifier.urihttp://hdl.handle.net/10125/79530
dc.language.isoeng
dc.relation.ispartofProceedings of the 55th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectGamification
dc.subjectcsr
dc.subjectemployee behavior
dc.subjectgamification
dc.subjectsustainability
dc.subjectuser-centered design
dc.titleDesigning Gamification for Sustainable Employee Behavior: Insights on Employee Motivations, Design Features and Gamification Elements
dc.type.dcmitext

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