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ATTITUDES OF TOURISTS TO PURCHASING ORGANIC COTTON IN HAWAI’I
|Title:||ATTITUDES OF TOURISTS TO PURCHASING ORGANIC COTTON IN HAWAI’I|
|Keywords:||Organic cotton; organic consumer|
|Issue Date:||17 Jul 2012|
|Series/Report no.:||Vol.2 No.2, 2007|
|Abstract:||This research examined the consumption patterns and attitude of Hawai’i tourists to organic cotton. Data were collected from face-to-face structured interviews of 158 tourists in the Hawai’i market. Data were analyzed with descriptive statistics and Chi-square tests to provide additional information about the association of variables. Significant associations were found between organic cotton ownership and organic eco-literacy and being active in protecting the environment. Significant ethnic differences were found in willingness to pay a higher price for organic cotton items. The results may assist organic product marketers|
|Rights:||CC0 1.0 Universal|
|Appears in Collections:||CTAHR Faculty & Researcher Works|
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