Digitization of the Individual - Personal Decision Analytics
Permanent URI for this collectionhttps://hdl.handle.net/10125/107429
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Item type: Item , Designing and Evaluating Carrot, a Persuasive System for Improving Good-to-Bad Behavior Ratios(2024-01-03) Gill, ThomasThis paper details the design process and evolution of a mobile app called Carrot, designed to help people improve their good-to-bad behavior ratios. The app draws on theory on persuasive systems, decision fatigue, gamification, open loops, and reinforcement. The design process is based around the elaborated action design research framework, and comprises cycles for diagnosis, design, implementation, and evolution. We also outline a plan for the future evaluation of the artifact. The contributions of this paper include the novel construct of the good-to-bad behavior ratio, the design of a system to improve good-to-bad behavior ratios, and the implementation of a prototype app which implements said design.Item type: Item , Walking a Fine Line: Customer Participation in Live Streaming Reminder(2024-01-03) Zhang, Xi; Cheng, Zifeng; Liu, Xiaopei; Jin, BoReminder messages play a vital role in customer relationship management. Previous e-mails and short messages have received a lot of attention. However, it is not clear how the reminder message in the academic live streaming affects customer participation. In this paper, we explore the influence mechanism of reminder messages in the live streaming platform based on logistic regression and hidden Markov model (HMM). The analysis results suggest that the reminder message has positive effects on participation while "technostress" causes the inverted U-shaped effect between the reminder frequency and customer participation. In addition, compared with working hours, the reminder message has a greater impact on participation when the corresponding live streaming is during after-work hours. The impact of reminder message wears off as the customer’s usage level of the platform increases. This study not only contributes to customer relationship management, but also has practical significance for academic live streaming platforms.Item type: Item , Introduction to the Minitrack on Digitization of the Individual – Personal Decision Analytics(2024-01-03) Chung, Claris; Sundaram, David; Hong, Yvonne