Digital and Social Media in Enterprise Minitrack

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Digital and social media (DSM) have transformed the workplace in organizations. Two decades ago, the use of electronic communication technologies--such as emails, messaging, and teleconference systems--promoted effective electronic communications in organizations, changing organizational forms, enabling electronic document management, and preserving organizational memory. Now organizations are experiencing an exponential growth in the use of a new wave of digital media, social media technologies such as blogs, wikis, social networking sites, and microblogging that provide new affordances. While scholars have examined the use of social media technologies for organizational external communications (e.g., with customers and vendors), our understanding of the digital and social use within organizations remains limited. In order for an organization to amplify the returns/benefits and to mitigate the drawbacks of DSM use within the work environment, it is imperative for both researchers and practitioners to focus on the implications of digital and social media use for organizational actions.

This research lies at the intersectionality of multiple disciplines, namely Information Systems, Science & Technology, Organization Science, and Behavioral Science. The Call for Papers welcomes theoretical and empirical studies addressing organizational, managerial, technical, and behavioral perspectives on digital and social media in enterprises. Potential issues and topics include, but are not limited to:

  • Design and use of corporate digital memory
  • Effects—positive and negative—of digital and social media at workplace
  • Electronic document management afforded by digital and social media use
  • Impact of digitization on the nature of work and on workplace
  • Information security and the use/misuse of digital and social media in enterprise
  • IS/IT support services needed to support enterprise digital and social media
  • Methodologies for studying digital and social media in enterprise
  • New organizational work issues associated with digital and social media use
  • New theories to describe and explain the phenomenon of using digital and social media in workplace
  • Organizational memory in the era of social and digital technologies
  • Persistent and transient digital discourse at workplace
  • Roles and responsibilities of IS departments in the use of and support for digital and social media
  • Work/Job design for a digital platform
  • Work-life balance in workplace enabled by digital and social media

Minitrack Co-Chairs:

Xuefei (Nancy) Deng (Primary Contact)
California State University, Dominguez Hills

Yibai Li
The University of Scranton

K. D. Joshi
Washington State University


Recent Submissions

Now showing 1 - 5 of 5
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    Spanning the Boundary: Measuring the Realized and Lifecycle Impact of Distinct Boundary Spanning Activities on Project Success and Completion
    ( 2017-01-04) Van Osch, Wietske ; Steinfield, Charles ; Zhao, Yanjie
    For work teams to be effective, maintaining communication ties with other individuals and teams elsewhere in the organization—an activity typically referred to as team boundary spanning—is necessary for obtaining resources critical to project success. Within the literature on boundary spanning, the positive relationship between a team’s boundary-spanning activities and their performance has been validated repeatedly, but primarily through the use of self-reports from managers and team members. Thus, neither objective data exists to support these claims nor a longitudinal understanding of how various boundary-spanning activities may play different roles at various stages of project work. Similarly, with the proliferating use of enterprise social media (ESM) technologies in organizations, the empirical link between the increased visibility of communication ties in ESM and more effective boundary spanning has been largely assumed, but has received only limited empirical validation. In this study, drawing on log and content data from 169 projects in an ESM of a large multi-national corporation, we aim to objectively assess the effect of boundary spanning on project success as well as provide a qualitative path model of the evolution of boundary-spanning activities throughout the lifecycle of a project through a comparison of successful versus unsuccessful projects. Implications for theory and practice are discussed.
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    Moderation of Enterprise Social Networks – A Literature Review from a Corporate Perspective
    ( 2017-01-04) Nolte, Ferry ; Guhr, Nadine ; Breitner, Michael H.
    The implementation of internal social collaboration technologies confronts corporations with new challenges. Former unidirectional information flows become multidirectional and user-content driven networks. Prior research describes the successful implementation as a challenging management task with employees’ usage at the center of attention. Consequently, corporations need to select a moderation style to encourage the usage. The degree of corporate engagement might have repercussions on the contribution behavior. We conduct a structured literature review to identify pre-existing IS contributions to the moderation phenomenon in social media tools, which help to explain on how to moderate these communication platforms in the enterprise context. We reviewed over 150 articles on the subject and assessed 31 articles in depth on the degree of corporate engagement and user content encouragement. We analyze the identified literature for gaps in understanding the phenomenon and provide a first assessment of three different moderation approaches and give implication for future research.
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    Exploring The Impact Of Universities’ Digital Advancement On Students' Perceptions – A Driver of Reputation and WOM behavior?
    ( 2017-01-04) Colin, Delphine ; Mahr, Sarah
    Universities nowadays face an increasing competition \ for high-potential students. As students rely on opinions \ of their peers when deciding for a study program, universities \ benefit from positive word-of-mouth (WoM). A \ good way to increase positive WoM is to establish a favorable \ reputation among their current students. Therefore, \ this study investigates reputational drivers with a \ focus on the influence of digital offers. It explores students’ \ perceptions of universities’ digital advancement \ and how it impacts university reputation and their WoM \ behavior. First, this paper introduces a measurement \ for students’ perception of their universities’ digital advancement \ (PDA). The results of a PLS-SEM model underline \ the quality of the proposed measurement. Second, \ this paper highlights the explanatory power of the \ PDA construct on students’ assessment of university \ reputation and on their WoM behavior. Particularly, results \ show that the PDA construct is the third most influential \ driver for universities’ likeability and students’ \ related WoM behavior.
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    Entrepreneurs’ Activities on Social Media and Venture Financing
    ( 2017-01-04) Wang (Wong), Fang (Florence) ; Kuruzovich, Jason ; Lu, Yingda
    Social media has been an incredible platform for startups to develop meaningful connections with stakeholders and customers. We investigate ways in which entrepreneurs use social media to drive both the level of engagement for their startup and the subsequent level of venture financing. Our empirical analysis demonstrates how differences in entrepreneurs’ tweets—i.e., differences in the level informativity, persuasiveness, and transformativity—is associated with different levels of startup engagement and venture financing. We show differences in entrepreneurs’ activity with the social media platform—i.e., the number of tweets, the number of mentions of other accounts, and the number of retweets—further drives engagement and venture financing. We test our model by collecting an extensive dataset of over 7,000,000 tweets from entrepreneurs and startups that have been through accelerators. Results indicate associates between the social media activities of entrepreneurs, startup engagement, and venture financing.
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    Introduction to Digital Social Media in Enterprise Minitrack
    ( 2017-01-04) Deng, Xuefei (Nancy) ; Li, Yibai ; Joshi, K.D.