Practitioner Research Insights: Applications of Science and Technology to Real-World Innovations

Permanent URI for this collectionhttps://hdl.handle.net/10125/107439

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    Overcoming the Digital Divide in the Era of Artificial Intelligence
    (2024-01-03) Keskin, Tayfun; Vermeulen, Fleur
    In the era of rapid technological progress, the digital divide looms as a significant concern. This paper explores the chasm of the digital divide in the context of artificial intelligence (AI) and proposes strategies to bridge this gap. We delve into the accessibility of AI technology accessibility, accentuating case studies that spotlight the existing divide. Finally, we discuss practical implications and proffer strategies for overcoming these challenges.
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    Leveling Up! A Scorecard Methodology for Game Development Pitches
    (2024-01-03) Lau, David; Wei, Xiahua
    The video games industry has grown significantly in the last decade. Meanwhile, the considerable upfront investment for large game development projects imposes substantial risks on publishers and game studios, as their consumer base—gamers—vary greatly in tastes, preferences, and willingness to pay. Further, the hits-driven nature of the video games business, coupled with its inherently unpredictable consumer behaviors, compounds the investment challenges in game development. To manage risk in such high-stakes investments, we draw on self-determination theory (SDT), identify six potential drivers of success in game launches, and propose a novel scorecard methodology to quantify these factors. In particular, we visualize the competitive position of proposed games within a game portfolio and across competitors. Our methodology facilitates game studios to evaluate game development pitches and informs investment opportunities in games with greater potential for long-term user engagement and financial success.
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