Leveling Up! A Scorecard Methodology for Game Development Pitches
Files
Date
2024-01-03
Authors
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Narrator
Transcriber
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
1468
Ending Page
Alternative Title
Abstract
The video games industry has grown significantly in the last decade. Meanwhile, the considerable upfront investment for large game development projects imposes substantial risks on publishers and game studios, as their consumer base—gamers—vary greatly in tastes, preferences, and willingness to pay. Further, the hits-driven nature of the video games business, coupled with its inherently unpredictable consumer behaviors, compounds the investment challenges in game development. To manage risk in such high-stakes investments, we draw on self-determination theory (SDT), identify six potential drivers of success in game launches, and propose a novel scorecard methodology to quantify these factors. In particular, we visualize the competitive position of proposed games within a game portfolio and across competitors. Our methodology facilitates game studios to evaluate game development pitches and informs investment opportunities in games with greater potential for long-term user engagement and financial success.
Description
Keywords
Practitioner Research Insights: Applications of Science and Technology to Real-World Innovations, hedonic consumption, scorecard, self-determination theory, user engagement, video games
Citation
Extent
3 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 57th Hawaii International Conference on System Sciences
Related To (URI)
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.