Mobile Value Services Minitrack
Permanent URI for this collection
This minitrack covers different aspects of design, realization and implementation, use and effects of mobile value services within an organizational or business setting. We focus on business aspects, such as business models, business impacts of mobile information systems, use of mobile apps and platforms in a business or organizational environment as well as their effects on the one hand as well as more technology and design oriented aspects on the other hand. Mobile application development that is either native or is following a cross-platform approach is an important topic.
Relevant topics for this mini-track include (but are not limited to):
- Business models related to Mobile Productivity and Enterprise Applications
- Mobile Value Services in a business/organizational setting
- Development and design of business apps, integration with business platforms and
- Mobile business apps for commerce, marketing and business operations
- Business value of mobile services
- Mobile cloud services
- Development of Ubiquitous and Pervasive Information Systems
- User Communities and Service Development
- Privacy and trust issues for mobile value services architectures
Pirkko Walden (Primary Contact)
Åbo Akademi University, Finland
Åbo Akademi University, Finland
Aalto University School of Business, Finland
ItemMy Wellness as a Mobile App. Identifying Wellness Types among the Young Elderly( 2017-01-04)Keeping ageing people healthy and active is of major importance both on an individual and societal level. We focus on a forgotten consumer group, 60-75 year olds – the young elderly – to uncover their wellness-related attitudes, habits and goals and explore prerequisites to introduce wellness-related mobile applications as a cost-effective solution to keeping the young elderly well longer. Preliminary results on a mixed-method study of young elderly and their use of mobile applications are presented.
ItemHealthy Lottery: An Economically Viable Mobile System to Increase Compliance of Individuals with Diabetes( 2017-01-04)This article shows the preliminary results of an ongoing study to develop an economically sustainable system, which financially rewards individuals with diabetes. \ \ Previous studies have already shown that monetary incentives appear to be the strongest motivator for older individuals with type II diabetes. \ Nonetheless, design criteria for a mobile service are not well established and there is no study available to assess the viability of a system that rewards individuals for self-management. \ Therefore, in this paper we explore a design theory, which describes a new mobile service that integrates data from other smartphone applications to assess therapeutic compliance. \ \ Our software includes a self-supported lottery in a business model, which allows patients with effective self-management to be rewarded without any deficit. \ Our prototype is based on a social business model, which aims at improving patients’ health and that can be described as ”healthy” for them.
ItemDesigning Effective Performance Feedback Notification Systems to Stimulate Content Contribution: Evidence from a Crowdsourcing Recipe Platform( 2017-01-04)This study investigates whether and how a platform’s provision of performance feedback to users about their prior content contributions can help to stimulate users’ subsequent contributions. We draw on social value orientation theory to hypothesize how different framings may impact users’ likelihood of producing additional content. We partnered with a major mobile crowdsourcing recipe platform based in China to conduct a randomized field experiment involving the delivery of feedback messages with randomly determined framings, via mobile push notifications. We find that feedback framed either pro-socially or pro-self has a positive effect on content contributions, whereas feedback framed competitively has no such effect. Additionally, we observe differences across genders, such that the positive effects of pro-socially framed feedback are significantly stronger for female users. In contrast, competitively framed feedback is only effective for male users. Our findings provide implications for the design of platform-provided performance feedback to stimulate users' content contribution.
ItemAssimilation of Mobile Marketing in Organisations( 2017-01-04)This paper explores the assimilation of mobile marketing (MM) in companies. By combining the technology-organization-environment framework and domestication theory, first a structural equation model is build and empirically tested with an online survey. The results show that mobile culture has a significant impact on MM goal achievement. A subsequent cluster analysis shows that there are three segments of companies applying MM: sophisticated, mediocre and unready MM adopters.
ItemIntroduction to Mobile Value Services Minitrack( 2017-01-04)