My Wellness as a Mobile App. Identifying Wellness Types among the Young Elderly

Date
2017-01-04
Authors
Sell, Anna
Walden, Camilla
Walden, Pirkko
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Abstract
Keeping ageing people healthy and active is of major importance both on an individual and societal level. We focus on a forgotten consumer group, 60-75 year olds – the young elderly – to uncover their wellness-related attitudes, habits and goals and explore prerequisites to introduce wellness-related mobile applications as a cost-effective solution to keeping the young elderly well longer. Preliminary results on a mixed-method study of young elderly and their use of mobile applications are presented.
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Keywords
Aging population, Elderly, Mobile technology, Segmentation, Wellness
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