Data-driven Services in Manufacturing: Management, Engineering, and Organizational Transformation

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    Sociotechnical Implementation of Prescriptive Maintenance for Onshore Wind Turbines
    ( 2022-01-04) Strack, Bernhard ; Frank, Jana ; Stich, Volker ; Lenart, Martin ; Pfau, Florian
    Electricity generated by wind turbines (WT) is a mainstay of the transition to renewable energy. In order to economically utilize WT is, operating and maintenance costs, which account for 25% of total electricity generation costs in onshore WT’s, are a focus of cost reduction activities. Implementing a data-driven prescriptive maintenance approach is one way to achieve this. So far, various approaches for prescriptive maintenance for onshore WT’s have been suggested. However, little research has addressed the practical implementation considering sociotechnical aspects. The aim of this paper is therefore to identify success factors for the successful implementation of such a maintenance strategy with clear and holistic guidance on how existing knowledge on prescriptive maintenance from science can be transferred to business practice. These recommendations are developed through case study research and classified in the four structural areas of Acatech’s Industry 4.0 Maturity Index: Resources, Information Systems, Organizational Structure and Culture.
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    Settings of Organizational Adjustments due to Digital Servitization
    ( 2022-01-04) Jaspert, David ; Ebel, Martin
    Recent studies indicate that companies in manufacturing should adapt their organizational structures in the course of digital servitization in order to successfully innovate and offer smart services. However, although we are amid the transformation, driven by digitization and service orientation, there seems to be a lack of information that explicitly supports the adaption of the organizational structures of manufacturing firms. Thus, this paper deals with the impact of smart service innovation on organizational structures by examining 13 German manufacturing companies. By means of a qualitative template analysis various changes within the organizational structure could be detected. Those findings were summarized to five different settings of adjustments in the organizational structure of the examined corporations. These shall serve as a guide for practitioners but also broaden scientific understanding of organizational change in the context of digital servitization.
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    Emphasizing a Service Phase Perspective for Machine Manufacturers Seeking Digital Servitization - a Taxonomy for Industrial Service Phases
    ( 2022-01-04) Kreyenborg, Alexander ; Eichholz, Jonas ; Hefft, Daniel ; Azkan, Can
    The ongoing shift to solution-oriented business models and growing digitalization lead to an increasing importance of services in manufacturing industry. Machine manufacturers in particular struggle to grasp the extent of transformational impact enabled or required by service developments. This is due to a narrow perspective on specific service characteristics, but not on the entire service process. Therefore, a service-dominant perspective is essential in the value creation of manufacturers, placing relevant service phases in the foreground. However, the process-related character of services is rarely considered in the literature. For this purpose, this study provides a taxonomy that classifies services based on phases. In addition to a systematic literature analysis, this study builds on practical insights by conducting eight expert interviews. The applicability and usefulness of the taxonomy is then demonstrated through exemplary application based on a case study, enabling practitioners to adopt a phase-oriented perspective on digital servitization.
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    Digital servitization: How data-driven services drive transformation
    ( 2022-01-04) Kowalkowski, Christian ; Tronvoll, Bård ; Sörhammar, David ; Sklyar, Alexey
    The infusion of data-driven services in manufacturing provides new opportunities for long-term competitive advantage; however, it also poses new challenges and entails tradeoffs among strategic options. Digital servitization changes intra-firm processes and customer relationships as well as overall ecosystem dynamics. Drawing on an extensive study of ABB Marine & Ports, a market-leading systems integrator, the concept of digital servitization is examined by analyzing its key characteristics, including opportunities and challenges for manufacturers. The resource integration patterns that connect actors and the dual role of technology in both increasing resource integration complexity and in facilitating the coordination of complexity are discussed. Advancing digital servitization requires fostering service-centricity and executing strategic change initiatives for both the internal organization and the broader ecosystem. Firms must undertake three interlinked changes: (1) digital, (2) organizational, and (3) ecosystem transformations. In addition to contributing to the service literature, these findings provide actionable insights for managers.
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