Human-centered Design for Digital Innovations

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    Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations
    ( 2021-01-05) Jansen, Bernard J. ; Jung, Soon-Gyo ; Salminen, Joni ; Guan, Kathleen W. ; Nielsen, Lene
    Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods approaches. However, no literature systematically contrasts the strengths and weaknesses of these approaches. We review the literature to map the strengths and weaknesses of these approaches and evaluate the potential of personas for the domain of digital innovation. We provide insights for better creation and use of personas by both researchers and practitioners, especially those that are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches.
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    Orchestration of employees' creativity: A phased approach
    ( 2021-01-05) Wehking, Charlotte ; Kaiser, Lena Franziska ; Schenk, Bernd ; Vom Brocke, Jan
    Digital innovation is a promising but challenging way for established organizations to achieve sustainable competitive advantage. A young research stream focuses on the development of innovations by means of employee involvement, which uses the knowledge and creativity of employees. Although it is clear that employees have been innovation drivers, studies on the roles of knowledge and creativity as foundations of employee-driven innovation are all but absent from the literature. Since not all individuals are equally creative, we investigate, through the analytical lens of the model of creativity and innovation, whether domain knowledge matters or if teams lacking domain knowledge can deliver satisfying results, too. The data collection is based on two design-thinking workshops including interviews, observations, and a survey with domain experts who evaluate the prototypes. Opposing to common assumptions of creativity techniques, domain knowledge is fundamental for developing digital innovations.
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    Measuring what Counts: An Exploratory Study about the Key Challenges of Measuring Design Thinking Activities in Digital Innovation Units
    ( 2021-01-05) Mayer, Selina ; Haskamp, Thomas ; De Paula, Danielly
    Digital Innovation Units (DIUs) have become an important vehicle for digital innovation and the exploration of new ventures, often applying Design Thinking (DT). However, scholars lack knowledge about how to measure these activities from the perspective of both DIUs and DT. To understand the key challenges involved, an exploratory qualitative research design and a grounded theory approach were adopted to analyze data obtained from interviews conducted with 20 DIU members. Our findings identify eight challenges around the topic of misalignment between the DIUs’ objectives and how their activities are assessed by using metrics. The rich descriptions provided in this study deepen our understanding of the challenges involved in measuring DIUs’ activities, and provide the basis for future developments to monitor and steer their innovation activities more meaningfully to guide resource allocation.
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    Defining Archetypes and Requirements for mHealth Interventions in Rural Kenya: An Investigation in Collaboration with CURAFA™
    ( 2021-01-05) De Paula, Danielly ; Zarske Bueno, Jan ; Viljoen, Altus
    Designing and implementing successful mobile health (mHealth) applications is always challenging, but even more so in countries and communities in rural areas where the target population have access to limited resources. While some mHealth initiatives have shown success and potential in Kenya, still too many fail. One of the reasons for failure is the limited understanding of the health-seeking behavior and social-technological context of the rural Kenyan population. This study aims to use a mixed-method approach to define archetypes of rural Kenyan patients and translate them into requirements which can guide the design and implementation of user-centric mHealth interventions in rural Kenya. With this study, we show how practitioners can leverage existing organizational and social structures in developing countries to develop mobile health applications tailored to patients’ needs.
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    Introduction to the Minitrack on Human-centered Design for Digital Innovations
    ( 2021-01-05) Söllner, Matthias ; Mendez, Daniel ; Uebernickel, Falk ; Wiesche, Manuel