Defining Archetypes and Requirements for mHealth Interventions in Rural Kenya: An Investigation in Collaboration with CURAFA™

Abstract

Designing and implementing successful mobile health (mHealth) applications is always challenging, but even more so in countries and communities in rural areas where the target population have access to limited resources. While some mHealth initiatives have shown success and potential in Kenya, still too many fail. One of the reasons for failure is the limited understanding of the health-seeking behavior and social-technological context of the rural Kenyan population. This study aims to use a mixed-method approach to define archetypes of rural Kenyan patients and translate them into requirements which can guide the design and implementation of user-centric mHealth interventions in rural Kenya. With this study, we show how practitioners can leverage existing organizational and social structures in developing countries to develop mobile health applications tailored to patients’ needs.