Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations

Date
2021-01-05
Authors
Jansen, Bernard J.
Jung, Soon-Gyo
Salminen, Joni
Guan, Kathleen W.
Nielsen, Lene
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Abstract
Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods approaches. However, no literature systematically contrasts the strengths and weaknesses of these approaches. We review the literature to map the strengths and weaknesses of these approaches and evaluate the potential of personas for the domain of digital innovation. We provide insights for better creation and use of personas by both researchers and practitioners, especially those that are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches.
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Keywords
Human-centered Design for Digital Innovations, methods, personas, survey
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