From Personal Data to Service Innovation – Guiding the Design of New Service Opportunities

Simple item page
dc.contributor.authorBloecher, Katharina
dc.contributor.authorHunke, Fabian
dc.contributor.authorAlt, Rainer
dc.contributor.authorSatzger, Gerhard
dc.date.accessioned2021-12-24T17:33:35Z
dc.date.available2021-12-24T17:33:35Z
dc.date.issued2022-01-04
dc.description.abstractStimulated by an ongoing digital transformation, companies obtain a new source for digital service innovation: The use of personal data has the potential to build deeper customer relationships and to develop individualized services. However, methodological support for the systematic application of personal data in innovation processes is still scarce. This paper suggests a comprehensive approach for service design tools that enable collaborative design activities by participants with different data skills to identify new service opportunities. This approach includes the systematic development of customer understanding as well as a process to match customer needs to existing personal data resources. Following a design science research approach, we develop design principles for service design tools and build and evaluate a service opportunity canvas as a first instantiation.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2022.226
dc.identifier.isbn978-0-9981331-5-7
dc.identifier.urihttp://hdl.handle.net/10125/79558
dc.language.isoeng
dc.relation.ispartofProceedings of the 55th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectPersonal Data: Analytics and Management
dc.subjectcustomer-centered services
dc.subjectpersonal data
dc.subjectservice design
dc.subjectservice innovation
dc.subjectservice opportunity identification
dc.titleFrom Personal Data to Service Innovation – Guiding the Design of New Service Opportunities
dc.type.dcmitext

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
0179.pdf
Size:
550.67 KB
Format:
Adobe Portable Document Format
Download

Collections

Personal Data: Analytics and Management