From Personal Data to Service Innovation – Guiding the Design of New Service Opportunities Bloecher, Katharina Hunke, Fabian Alt, Rainer Satzger, Gerhard 2021-12-24T17:33:35Z 2021-12-24T17:33:35Z 2022-01-04
dc.description.abstract Stimulated by an ongoing digital transformation, companies obtain a new source for digital service innovation: The use of personal data has the potential to build deeper customer relationships and to develop individualized services. However, methodological support for the systematic application of personal data in innovation processes is still scarce. This paper suggests a comprehensive approach for service design tools that enable collaborative design activities by participants with different data skills to identify new service opportunities. This approach includes the systematic development of customer understanding as well as a process to match customer needs to existing personal data resources. Following a design science research approach, we develop design principles for service design tools and build and evaluate a service opportunity canvas as a first instantiation.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2022.226
dc.identifier.isbn 978-0-9981331-5-7
dc.language.iso eng
dc.relation.ispartof Proceedings of the 55th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Personal Data: Analytics and Management
dc.subject customer-centered services
dc.subject personal data
dc.subject service design
dc.subject service innovation
dc.subject service opportunity identification
dc.title From Personal Data to Service Innovation – Guiding the Design of New Service Opportunities
dc.type.dcmi text
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