Lo-fi Hip Hop Streaming in China: Online Engagement, Motivation, and Sense of Community

dc.contributor.author Zheng, Nanxiao
dc.date.accessioned 2022-12-27T19:04:25Z
dc.date.available 2022-12-27T19:04:25Z
dc.date.issued 2023-01-03
dc.description.abstract As a new wave of music, Lo-fi Hip Hop has emerged on YouTube, and Bilibili in China, transforming into a trending and distinctive video streaming phenomenon. However, it remains unknown how viewers with divergent socio-cultural backgrounds engage with the Lo-fi Hip Hop streaming video on digital platforms, why they participate, and how the sense of community is exhibited. A qualitative mix-method study containing comment analysis and in-depth interviews (N=12) was conducted to investigate the uniqueness of the Lo-fi Hip Hop community on Bilibili. The findings revealed the difference in viewers’ online community engagement between YouTube and Bilibili and various motivations of watching Lo-fi Hip Hop streaming. Lastly, the study also extends the Sense of Community (SoC) theory to the community with implications for the application. The study further contributes to the research of Lo-fi Hip Hop video streaming in a global context.
dc.format.extent 10
dc.identifier.doi 10.24251/HICSS.2023.309
dc.identifier.isbn 978-0-9981331-6-4
dc.identifier.uri https://hdl.handle.net/10125/102940
dc.language.iso eng
dc.relation.ispartof Proceedings of the 56th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Streaming Media in Entertainment
dc.subject china
dc.subject lo-fi hip hop
dc.subject online community
dc.subject sense of community
dc.subject video streaming
dc.title Lo-fi Hip Hop Streaming in China: Online Engagement, Motivation, and Sense of Community
dc.type.dcmi text
prism.startingpage 2505
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