Will They Stay or Will They Go? An Examination of the Factors Influencing User Loyalty towards News Websites

dc.contributor.author Berger, Benedikt
dc.contributor.author Geimer, Andre
dc.contributor.author Hess, Thomas
dc.date.accessioned 2016-12-29T01:30:21Z
dc.date.available 2016-12-29T01:30:21Z
dc.date.issued 2017-01-04
dc.description.abstract Owing to the increased competition in electronic markets, customer loyalty has become an important success factor in e-business. However, the antecedents of customer loyalty differ between business domains. While the formation of customer loyalty in e-commerce has been studied extensively, little is known about how loyalty towards news websites develops. Integrating findings from uses and gratifications research into DeLone and McLean’s theory on information systems success, we built a quality-value-satisfaction-loyalty chain for news websites. To test our research model, we conducted a survey and applied partial least squares structural equation modeling. The results reveal that loyalty towards news websites depends on both utilitarian and hedonic value perceptions, which, in turn, are influenced by content quality. Our study combines communication, information systems, as well as marketing research theories and has important implications for news website providers.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2017.478
dc.identifier.isbn 978-0-9981331-0-2
dc.identifier.uri http://hdl.handle.net/10125/41638
dc.language.iso eng
dc.relation.ispartof Proceedings of the 50th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject content provider
dc.subject IS success
dc.subject loyalty
dc.subject news websites
dc.subject uses and gratifications
dc.title Will They Stay or Will They Go? An Examination of the Factors Influencing User Loyalty towards News Websites
dc.type Conference Paper
dc.type.dcmi Text
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