Smart Retail, Replaces All? Some? : Different Influence of Amazon Go to Local Restaurant Industry.

dc.contributor.authorChoi, Jooyoung
dc.contributor.authorLee, Chul Ho
dc.contributor.authorCeran, Yasin
dc.contributor.authorChung, Sunghun
dc.date.accessioned2021-12-24T17:20:31Z
dc.date.available2021-12-24T17:20:31Z
dc.date.issued2022-01-04
dc.description.abstractAmazon Go, the pioneering smart retailer, has been opening physical stores in metropolitan areas of the USA, and seductively distracted customers from adjacent competitors by provisioning quick-and-easy service. This study focuses on how the appearance of the smart retailer affects adjacent competing businesses. We constructed a panel dataset with various features and reviews of restaurants from Yelp.com, and created two dummies, π΄π‘‘π‘—π‘Žπ‘π‘’π‘›π‘‘, one if the restaurant is in a certain radius of a smart retailer and zero outside, and π΄π‘“π‘‘π‘’π‘Ÿ, one after the introduction and zero before. By using Difference-in-Difference estimation, we find that (1) negative impacts on the adjacent restaurants after Amazon Go compared to non-adjacent and before the appearance, and (2) less negative impact on adjacent fine-dining restaurants than fast-food restaurants. After Amazon Go, customers’ sentiments about the adjacent restaurants have changed more negatively. This paper may provide businesses with useful implications for their strategies.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2022.063
dc.identifier.isbn978-0-9981331-5-7
dc.identifier.urihttp://hdl.handle.net/10125/79393
dc.language.isoeng
dc.relation.ispartofProceedings of the 55th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectDigital Platforms and Industry Transformation
dc.subjectcomplement
dc.subjectdifference in difference (did)
dc.subjectsmart retail
dc.subjectsubstitute
dc.subjectyelp
dc.titleSmart Retail, Replaces All? Some? : Different Influence of Amazon Go to Local Restaurant Industry.
dc.type.dcmitext

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