Smart Retail, Replaces All? Some? : Different Influence of Amazon Go to Local Restaurant Industry.
dc.contributor.author | Choi, Jooyoung | |
dc.contributor.author | Lee, Chul Ho | |
dc.contributor.author | Ceran, Yasin | |
dc.contributor.author | Chung, Sunghun | |
dc.date.accessioned | 2021-12-24T17:20:31Z | |
dc.date.available | 2021-12-24T17:20:31Z | |
dc.date.issued | 2022-01-04 | |
dc.description.abstract | Amazon Go, the pioneering smart retailer, has been opening physical stores in metropolitan areas of the USA, and seductively distracted customers from adjacent competitors by provisioning quick-and-easy service. This study focuses on how the appearance of the smart retailer affects adjacent competing businesses. We constructed a panel dataset with various features and reviews of restaurants from Yelp.com, and created two dummies, π΄πππππππ‘, one if the restaurant is in a certain radius of a smart retailer and zero outside, and π΄ππ‘ππ, one after the introduction and zero before. By using Difference-in-Difference estimation, we find that (1) negative impacts on the adjacent restaurants after Amazon Go compared to non-adjacent and before the appearance, and (2) less negative impact on adjacent fine-dining restaurants than fast-food restaurants. After Amazon Go, customersβ sentiments about the adjacent restaurants have changed more negatively. This paper may provide businesses with useful implications for their strategies. | |
dc.format.extent | 10 pages | |
dc.identifier.doi | 10.24251/HICSS.2022.063 | |
dc.identifier.isbn | 978-0-9981331-5-7 | |
dc.identifier.uri | http://hdl.handle.net/10125/79393 | |
dc.language.iso | eng | |
dc.relation.ispartof | Proceedings of the 55th Hawaii International Conference on System Sciences | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | Digital Platforms and Industry Transformation | |
dc.subject | complement | |
dc.subject | difference in difference (did) | |
dc.subject | smart retail | |
dc.subject | substitute | |
dc.subject | yelp | |
dc.title | Smart Retail, Replaces All? Some? : Different Influence of Amazon Go to Local Restaurant Industry. | |
dc.type.dcmi | text |
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