Digital Platforms and Industry Transformation

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    Transformer(s) of the Logistics Industry - Enabling Logistics Companies to Excel with Digital Platforms
    ( 2022-01-04) Steffen, Barbara ; Möller, Frederik ; Nowak, Lisa
    Platformization is a prevailing trend that changes industries at their core. The rise and dominance of platform-based companies require incumbent companies and start-ups to rethink how they approach that novel challenge and leverage its full potential. To successfully steer and initiate this digitally enabled industry transformation, even in traditional industries like logistics, the incumbent companies require IT and specific platform design support. However, designing a digital platform is a complex task riddled with design options, potential pitfalls, and complex underlying mechanisms. Consequently, research and practice require tools to leverage past design knowledge and generate digital platforms in a goal-oriented fashion. This paper addresses precisely that issue as we report on a design science research study that developed a visual inquiry tool for digital platform design. Ultimately, the visual inquiry tool provides researchers and practitioners with the means to develop digital platforms more efficiently and strategically.
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    Smart Retail, Replaces All? Some? : Different Influence of Amazon Go to Local Restaurant Industry.
    ( 2022-01-04) Choi, Jooyoung ; Lee, Chul Ho ; Ceran, Yasin ; Chung, Sunghun
    Amazon Go, the pioneering smart retailer, has been opening physical stores in metropolitan areas of the USA, and seductively distracted customers from adjacent competitors by provisioning quick-and-easy service. This study focuses on how the appearance of the smart retailer affects adjacent competing businesses. We constructed a panel dataset with various features and reviews of restaurants from, and created two dummies, 𝐴𝑑𝑗𝑎𝑐𝑒𝑛𝑡, one if the restaurant is in a certain radius of a smart retailer and zero outside, and 𝐴𝑓𝑡𝑒𝑟, one after the introduction and zero before. By using Difference-in-Difference estimation, we find that (1) negative impacts on the adjacent restaurants after Amazon Go compared to non-adjacent and before the appearance, and (2) less negative impact on adjacent fine-dining restaurants than fast-food restaurants. After Amazon Go, customers’ sentiments about the adjacent restaurants have changed more negatively. This paper may provide businesses with useful implications for their strategies.
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    Experiencing Electric Vehicles: The Car as a Digital Platform
    ( 2022-01-04) Lindgren, Thomas
    The transition towards electric vehicles (EV)s is rapidly increasing, and the automotive industry has been busy exchanging to electric engines. However, electrification of cars is not only about hardware, but it also implies a digitalisation of cars. Charging and maintenance of EVs is enabled through digital platforms. Little is known of how this digitalisation of cars affect people’s everyday lives. What happens when the car moves from being simply a machine that provides means for transport, but also becomes a power source and a sensor platform with computing capacity powered with AI driven technologies that is controlled via digital platforms? In this article, we present findings on how people experience and learn to live with EVs in their everyday life. We argue that ethnographic understandings of EVs as evolving digi-physical phenomena provide opportunities to foresight how to implement EVs from a people-centric perspective.
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    5G-Network-Based Connectivity and Data Platforms for Smart Cities– an Explorative Case Study of Drivers for Industry Transformation
    ( 2022-01-04) Tukiainen, Taina ; Paavola, Lauri
    Digital platforms, more detailed connectivity and increased availability of data are re-shaping markets. This is an opportunity for telecom companies to partner with other industries and offerings. We conduct an explorative case study to understand the connectivity and data platforms in smart cities. The contribution of our study is that it provides insights on the business models, platform control and competitive strategy in smart cities. Specifically, we find that the understanding of business models together with political, economic, social, environmental, technological and legal aspects are prerequisites to successful cases. Finally, we highlight the importance of co-creation and collaboration, as a means to tackle the challenges of platform localisations. Based on our findings we indicate promising aspects for future research in these fields.
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    Introduction to the Minitrack on Digital Platforms and Industry Transformation
    ( 2022-01-04) Paavola, Lauri ; Hänninen, Mikko ; Tukiainen, Taina