Coordinating Digital Content Generation Ivarsson, Frida Selander, Lisen 2020-12-24T20:12:53Z 2020-12-24T20:12:53Z 2021-01-05
dc.description.abstract Digital content generation has become vital for growing, diversifying, and evolving digital platforms. We note that digital content generation and its associated coordination challenges are underexplored perspectives in the digital platform literature. In this paper, we explore how members of an incumbent organization generate digital content on a shared Instagram account along with the marketing unit’s emerging coordination efforts. We contribute to the digital platform literature by directing attention to the resourcing needed for the coordination of distributed digital content generators, and by demonstrating the dynamic nature of coordination mechanisms for digital content generation.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2021.705
dc.identifier.isbn 978-0-9981331-4-0
dc.language.iso English
dc.relation.ispartof Proceedings of the 54th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Digital Innovation, Transformation, and Entrepreneurship
dc.subject coordination
dc.subject digital content
dc.subject digital content generation
dc.subject digital platforms
dc.subject generativity
dc.title Coordinating Digital Content Generation
prism.startingpage 5811
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