Coordinating Digital Content Generation

Date
2021-01-05
Authors
Ivarsson, Frida
Selander, Lisen
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
5811
Ending Page
Alternative Title
Abstract
Digital content generation has become vital for growing, diversifying, and evolving digital platforms. We note that digital content generation and its associated coordination challenges are underexplored perspectives in the digital platform literature. In this paper, we explore how members of an incumbent organization generate digital content on a shared Instagram account along with the marketing unit’s emerging coordination efforts. We contribute to the digital platform literature by directing attention to the resourcing needed for the coordination of distributed digital content generators, and by demonstrating the dynamic nature of coordination mechanisms for digital content generation.
Description
Keywords
Digital Innovation, Transformation, and Entrepreneurship, coordination, digital content, digital content generation, digital platforms, generativity
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 54th Hawaii International Conference on System Sciences
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.