Gender Stereotypes within TV Shows for Preschoolers and their Effects on Children's Stereotypes. Biddle, Ashley M.
dc.contributor.department Psychology 2019-05-28T20:34:44Z 2019-05-28T20:34:44Z 2017-05
dc.subject gender stereotypes
dc.subject children’s media
dc.title Gender Stereotypes within TV Shows for Preschoolers and their Effects on Children's Stereotypes.
dc.type Thesis
dcterms.abstract This project investigates gender representations and stereotypes in television shows specifically designed for preschool aged children. Importantly, it includes both a content analysis of the most popular 22 shows (Study 1) as well as an experimental investigation of how children’s stereotyped beliefs may be affected by these stereotype depictions on television (Study 2). Study 1 found that male characters are over-represented and speak more in children’s shows; additionally, there are more gender stereotypes depicted than counter-stereotypes. However, there are differences depending on the gender of the main character of the shows: specifically, shows with female main characters showed less gender bias compared to shows with male main characters or ensemble casts. Study 2 found that, when children (ages 3.5- to 6-years-old) were exposed to a series of counter-stereotype depictions from these shows, they expressed stronger gender stereotypes compared to when they were exposed to a series of stereotype depictions or a combination (control); these effects were especially strong in girls. Results offer important contributions to current theories of children’s gender stereotype development as well as practical suggestions for the creation of more gender egalitarian children’s media.
dcterms.description Ph.D. Thesis. University of Hawaiʻi at Mānoa 2017.
dcterms.language eng
dcterms.publisher University of Hawaiʻi at Mānoa
dcterms.rights All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
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