New ways and actors when diplomacy goes digital - The e-Diplomacy Campaign "Midwives4All"

Wihlborg, Elin
Norstedt, Anna
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This article focuses on Midwives4All, an e-diplomacy campaign launched by the Swedish MFA in 2015. The campaign aims to spread knowledge about the benefits of midwives and evidence-based midwifery. Within the campaign, the Swedish MFA, and in particular its Communications Department (UD-KOM), combines e-diplomacy and networking and the campaign has become one key activity within the Swedish feminist foreign policy. It is organizing diplomacy in new ways that regards both choices of channels and the networking with inter- and nongovernmental organizations. The limited impacts of the campaign are seen as consequences of the peripheral status of the issue and the lack of systematic structures for e-diplomacy so far. In spite of this the case indicates that e-diplomacy has the potential to raise and empower both new actor groups and new issues on the diplomatic agenda. \
e-government, digital diplomacy, feminism, social media, Sweden
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