Digital Entrepreneurship in Two-sided Markets. Insights from Real Estate Crowdfunding Platforms. Mamonov, Stanislav 2019-01-03T00:44:04Z 2019-01-03T00:44:04Z 2019-01-08
dc.description.abstract While there is a growing body of research on the success factors in crowdfunding campaigns, much less is known about the factors that influence the success of crowdfunding platforms. We begin to address this gap in research by examining real estate crowdfunding platforms (RECPs) which connect real estate investors with real estate capital seekers. To understand how entrepreneurs leverage technology in this context, we drew on resource orchestration theory and we conducted a multi-case analysis across seven RECPs in the United States. We discovered that RECP founders and executives view technology as a focal resource orchestration mechanism that is critical for platform success. We identified five higher-order themes that describe entrepreneurial goals in leveraging technology: efficiency, agility, scalability, reach and personalization. We also examined how different platforms solved the two-sided market launch challenge and we found that entrepreneurs developed a number of different strategies.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2019.718
dc.identifier.isbn 978-0-9981331-2-6
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Digital Innovation
dc.subject Organizational Systems and Technology
dc.subject real estate, crowdfunding, platform, resource orchestration, startup
dc.title Digital Entrepreneurship in Two-sided Markets. Insights from Real Estate Crowdfunding Platforms.
dc.type Conference Paper
dc.type.dcmi Text
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