GUIDING ENTREPRENEURS IN CREATING A SUCCESSFUL AND SUSTAINABLE SHORT-TERM RENTAL BUSINESS

Abstract

As the market for short term rentals continues to emerge and evolve, there is a need for up to date guidance for one looking to enter the market. Subsequently, the purpose of this study is centered on providing information, resources, and practices useful in guiding entrepreneurs in successfully forming and operating a short term rental business. The research dives deep into several entrepreneurial aspects and investigates the different formative and operative elements present in a short term rental business. This qualitative study establishes useful knowledge from seven experienced individuals currently operating a short term rental business out of the Southern California region and incorporates key findings that could be useful toward the study’s research questions. The overall objective is to provide entrepreneurs with direction and knowledge useful when pursuing the short term rental market and building a short term rental business.